BOTO BOTO sa Langit: An Explanation

In our previous post, we made a poster that aims to increase the rate of voter registration in the upcoming 2013 elections. Since we’re taking our perception class this semester, we attempted to incorporate certain concepts we’ve learned from class that could aid in promoting this relevant issue. And these are the following:

ATTENTIONAL CAPTURE. Let’s admit it, many people find campaign materials boring. So, even though you have stated the most brilliant idea in your poster, it is quite sad to think that some people would not even want to spend a minute or two analyzing it. Because of that, we have decided to apply attentional capture. If you have clicked our poster, you would have seen the movement of the pictures. Since we have learned that movement captures attention, we hope that by doing so, more people will be encouraged to read and understand the message that our poster is trying to convey.

APPARENT MOTION. As we have mentioned earlier, clicking our poster would allow you to see it moving. However, this type of motion is just an illusion called apparent motion. The black and white pictures did not really transform to colored pictures. Instead, these were just two stationary pictures that were flashing on and off. This was done in order to apply the concept of attentional capture which was discussed earlier.

FAMILIARITY. The first thing that you’d notice in our poster is the block of pictures right in the middle. We chose these images since, the familiarity of the pictures, such as the faces of Gloria Arroyo and Jessie Robredo and the depiction of different scenes and situations in the Philippines, can increase the attention that people will pay to the poster. We did this because we know that since people have a previous representation about what these images portray, it becomes likely for them to take a look at the pictures more since they have associated it with some sort of meaning as compared to showing an unknown image or stimulus. The emotions or meaning that they’ve associated with these images tend to make them remember the image more in their heads.

COLOR. As you may have noticed, we chose to use achromatic colors on the pictures that depict the current issues in our country. This was done in order to emphasize that our current situation is problematic and dull. On the contrary, we have used chromatic colors on the positive events because we wanted to give emphasis to the positive changes that can be done if we exercise our right to vote.

As we have seen, persuading people does not end with a catchy statement. The poster itself should reel in the audience through its elements and physical appeal. Making our poster through the knowledge of sensation and perception, we hope to service the Filipino people and give back our knowledge in an applied setting. Let’s all vote on 2013 and make that difference! 😀

Goldstein, E. B. (2010). Sensation and perception (8th ed.). Belmont, CA: Wadsworth, Cengage Learning.
Myers, D. G. (2010). Social psychology (10th ed.). New York, NY: McGraw Hill.

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